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Jay Baldwin

FullName: 

Jay Baldwin

Role: 

Partner

Organization: 

Design Scientist

Jay Baldwin, former technology editor for the Whole Earth Catalog and author of BuckyWorks: Buckminster Fuller's Ideas for Today (Wiley, 1996), provided students with insights into principles for sustainable design, and how business people can advance sustainably designed goods and services.

He critiqued the role business management has played in the past in destroying significant advances and potential profits by encouraging and rewarding conventional thinking. Students engaged in activities that encouraged whole-system thinking.

Michael Ben-Eli

FullName: 

Michael Ben-Eli

Role: 

Partner

Organization: 

Cybertec Consulting Group

Cybertec Consulting Group

Michael Ben-Eli is an international consultant on management and organization, focusing on strategy development, organizational design, sustainability, and change management.

Prototype Event: Links-Visuals

Given limited time, our participants scoured the Internet for data, graphs, maps, images, animations, videos and more.  Their task was to imagine it was their job to convince policymakers of the challenges we face, and offer solutions.

Part of the experience was realizing that so much information is out there.  There is a urgent need to gather, sort, and organize this information into a cohesive, clear picture of where we actually are and where we need to go.

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